EQUO is a London-based, woman-led research consultancy founded in 2023.

We work at the intersection of equality, difference, inclusion and social justice, providing rigorous, independent analysis to organisations navigating complex social questions and making decisions that matter. We bring the intellectual depth of academia into real-world decision-making.

Our work is grounded in a simple principle: good decisions require good evidence, and good evidence requires looking beyond the obvious.

We ask the questions others may overlook, challenge what is taken for granted, and turn complexity into insight that can inform meaningful change.

We provide analysis, assessment, strategy and implementation combining rigorous research with practical expertise to deliver clear, evidence-based responses.

We help organisations understand complex problems and turn evidence into action.

We work with companies, charities, public bodies, research organisations and policymakers facing questions that demand careful thought, credible evidence and an independent perspective.

Our approach is rigorous without being rigid; critical without being partisan; and attentive to complexity without losing sight of what needs to be done.